Targeted Partnerships

The Links, Incorporated: Linkages to Life Roche provided funding and in-kind support for Linkages to Life, a comprehensive nationwide community service outreach program developed by The Links, Incorporated to increase awareness among African Americans about the importance of organ, tissue and bone marrow donations. The Links, Incorporated is an international, non-profit membership organization comprised of more than 10,000 professional African-American women committed to enhancing the quality of life in their communities. Roche has also partnered with The Links to launch, Linkages to Life, Sunday at Church, a campaign to increase organ and tissue donation awareness through the venue of the African-American church.

Cosmetic Executive Women cancerandcareers.org
Roche partnered with the Cosmetic Executive Women Foundation (CEW) as the sole benefactor in the launch of cancerandcareers.org. CEW is a non-profit organization -- and the only global beauty industry organization -- with more than 2,000 members representing the cosmetics, media, publishing, retail, fragrance and other related industries. Cancerandcareers.org is an innovative public website targeted to career women who are diagnosed and coping with cancer. It is interactive, information-rich, and offers links to information resources available on the web and practical information for negotiating the processes of diagnosis, testing and treatment. The website helps women manage all aspects of dealing with cancer, including the impact on career, personal and family life. Roche also provided an in-kind contribution to print the Living and Working with Cancer Workbook in both English and Spanish.

New Jersey Science Education Leadership Association New Choices, New Responsibilities: Ethical Issues in the Life Sciences
Through its support of an engaging curriculum supplement, New Choices, New Responsibilities: Ethical Issues in the Life Sciences, Roche is helping to promote science/health education and encourage critical thinking skills.

Developed in collaboration with the New Jersey Science Education Leadership Association (NJSELA), the curriculum supplement focuses on teaching bioethics for middle and high school educators. It was originally created in cooperation with The Hastings Center in New York.

New Choices, New Responsibilities provides teachers with materials on bioethical issues for classroom discussion on the topics of AIDS, animals in science, genetics, transplantation and the environment. Using case studies, it enables teachers to involve students in current world issues that affect their lives, and helps them develop strategies for ethical analysis of these issues. Roche sponsors regional training seminars through NJSELA for New Jersey teachers wishing to use New Choices, New Responsibilities in their own program of study. Since the program began in 1990, more than 1,000 teachers throughout New Jersey have been trained. In addition, approximately 35,000 middle school through high school students have had bioethics included as part of their science curriculum.

The New Horizons Scholars Program

The New Horizons Scholars Program is a scholarship initiative offered in partnership with the Thurgood Marshall Scholarship Fund (TMSF) and the Hispanic Scholarship Fund (HSF) and funded by The Roche Foundation. This first of its kind scholarship program was created to help African-American and Hispanic students who are infected with the hepatitis C virus (HCV) or who are dependents of someone with HCV realize their dreams for higher education. The program is designed to address the disproportionate impact hepatitis C has on African-Americans and Hispanics and the financial challenges that families impacted by the disease can face. For the 2004-2005 academic year there are more than 35 New Horizons Scholars enrolled in a four-year college who are eligible to receive $2,500 per year for four years.

Share Your Vision

Share Your Vision was a national art contest and exhibition, sponsored by Visual AIDS in New York with funding from Roche. The Share Your Vision program was created to help raise awareness of the impact of cytomegalovirus (CMV) retinitis on the lives of people with HIV. CMV retinitis is an AIDS-related opportunistic infection, which, if left untreated, can lead to blindness. The contest was open to HIV-positive artists who have been affected by or touched by CMV retinitis. Their submissions addressed, discussed or represented the artist's understanding of and/or experience with CMV retinitis. Selected works were displayed in an exhibition and prizes were awarded to winning artists with a matching gift made to an HIV/AIDS charitable 501(c) (3) research or support organization of the winner's choice. Roche also printed calendars and posters featuring selected prize winning entries.

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